Creative Spark

Creative Spark do a lot of different work from digital work for Machester United to print work for Qualite Kitchens. I mainly look at their print work as it is close to some of the things we have been studying in the past briefs. Below is some of the Qualite Kitchens and De Rigo work.





Some more minimal design work which is what i think i did best in the magazine briefs. I really like the use of white and silver text next to each other as they can look similar and very different depending on the light, things like this just make the book seem more expensive and eye catching.

A lot of their print work uses lots of negative space with the little text used placed well to make it look interesting for something so simple. Creative Spark seem to use a lot of methods to create type such as different styles of printing to get metallic or embossed type. Its nice to see some different approaches to create typographical effects than the usual flat print out used everywhere. We had to take this into account when designing our magazine spreads and i would have liked to have used metallic type but unfortunately the university does not have the ability to produce it. I will however try to include this method in later work at some point. One thing i did learn from the sound book crit was how simple effects such as printing black on black can give a very posh an expensive look in seconds.