Homepride

I decided to look at the hompride character "Fred". I remember seeing this graphic being used when i was quite young and i think it has become a very well know logo if not better know than the actual Homprie brand.

The character is a very simple shape but is also very effective and seems cute to some. In some ways it is similar to the little chef logo. Simple use of black and white block colour and line to create an obvious





i like the little chef logo's simplicity but i prefer the styling of the homepride logo it has recently be replicated in the creating of other black and white characters but with a modern twist.